Your business may be considered small for several reasons, including the number of employees on your payroll and the amount of revenue you bring in annually. However, regardless of why your company falls into the “small business” category, you have to make sure you’re ready to compete in your marketplace to the best of your ability.
One of the biggest fallacies is that small businesses can get away without world-class websites. The truth? All businesses, especially small ones, need to have websites with robust designs that bring in as much traffic as the organization can handle.
How to Optimize Your Website for Your Small Business
If you’ve been putting your website design on the backburner, it’s time to bring it to the forefront. We’ve culled some of our top web design tips to help you get started on a website that’s well-suited to highlight the benefits of your small business:
Tip #1: Put the Focus on the Customer
At every step of your web design, you need to put your visitors first. Yes, you should be proud of your company’s website, but if it’s not appealing to would-be and current customers, it’s bound to fail. The set-up and navigation of your site should be streamlined and intuitive.
Not sure how to create a natural flow? Look at your competitors’ sites, as well as sites of top organizations in your industry. Which seem to drive customers through an organic sales funnel?
Tip #2: Add a Blog
The last thing on your mind is probably putting together a content calendar and blogging on a regular basis, but it could be what sets you apart from the rest. Blogs are a fantastic way to level the playing field among small businesses. You can compete with much bigger firms if you’re willing to put your time and resources into a smart, well-conceived, expertly writing blog with pertinent, keyword-optimized articles.
No time to do it yourself? Web design and development firms can usually help by offering content creation.
Tip #3: Spend a Little on Unique Images
Why use the same-old images that are featured on websites across the Internet? Instead of stock photography, hire a professional to create unique images you can copyright. This will give your website a very fresh, personalized appearance. Visitors will notice immediately that your site isn’t a replica of everything they’ve seen in the past, and that may make them stick around.
Tip #4: Tell Your Visitors What to Do
Do you have strong calls-to-action on your website? If not, your updated web design needs to showcase them. Decide how you want your visitors to behave and let them in on the secret! Most visitors will comply with your directions if you make them clear and sensible.
For instance, add internal links to sales or contact pages, or add a button requesting visitor information for your email newsletter. Be the director of your website and make your guests the actors by giving them their roles. You’ll be amazed at how streamlined you can make their visits with a little web design management.
Tip #5: Think SEO — Everywhere
From the backend coding, to the content you create, you should keep search engine optimization (SEO) in mind for your small business website. SEO is a key to getting you better search engine page rank placement. Without smart SEO in place, search engine crawlers won’t know how to categorize your site — and that means you could lose plenty of traffic, not to mention revenue.
Still having trouble with your web design?
Stop going it alone. Talk to a professional in the industry and let them do what they do best. It’s an investment that will pay off in the long run.